PENGARUH KUALITAS LAYANAN AKADEMIK DAN HARGA (BIAYA PENDIDIKAN) TERHADAP WORD OF MOUTH MELALUI KEPUASAN MAHASISWA SEBAGAI VARIABEL INTERVENING (STUDI PADA LPK SEKOLAH PERHOTELAN BALI)

  • 18 Mei 2017
  • Dibaca: 191 Pengunjung
PENGARUH KUALITAS LAYANAN AKADEMIK DAN HARGA (BIAYA PENDIDIKAN) TERHADAP WORD OF MOUTH MELALUI KEPUASAN MAHASISWA SEBAGAI VARIABEL INTERVENING (STUDI PADA LPK SEKOLAH PERHOTELAN BALI)
In Indonesia, particularly in Bali, these are a lot of Training Centers (LPK) in tourism sectors which
grow and evolve rapidly, by selling trend working on Cruise ship and over seas such as in hotels and
restaurants, it is the main attraction for prospective students to continue their education after they have
completed their educations in vocational or high school. The purposes of this study are to describe the effect of
the quality of academic services to the student’s satisfaction, the effect of price (education expenses) to the
student’s satisfaction, the influence of the quality of academic services to the word of mouth, the effect of price
(education expenses) on word of mouth, the influence of the student’s satisfaction on word of mouth, the effect
of the quality of academic services to the word of mouth through the students’ satisfaction, the effect of price
(education expenses). The data analysis technique in this quantitative research using statistical analysis
(descriptive statistics and inferential statistics es) to the word of mouth through the student’s satisfaction.). This
research is analyzed by SEM with its analysis instrument the program Partial Least Square (PLS). In this
research, it was found that: the quality of academic services and prices (education expenses) have positive and
significant impact on the students’ satisfaction; quality of academic services have a positive and significance
impact on word of mouth where students’ satisfaction have a role as full mediation, price (education expenses)
have a positive and significance impact on word of mouth where students’ satisfaction have a role as partial
mediation, price (education expenses) and the students’ satisfaction have positive and significant effect on word
of mouth, the quality of academic services have positive however there is non significance effect on word of
mouth.
Keywords: quality of academic services, price (education expenses), students’ satisfaction, and word of mouth
 
  • 18 Mei 2017
  • Dibaca: 191 Pengunjung

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